Like, Tweets & shares of Today´s Teens: Presentation of the Research

A Market Study on the Youth Segment by University of Asia and Pacific and psrc.

The next UA&P School of Communication and PSRC invite you to a briefing on the research results of Likes, Tweets & Shares of Today's Teens Lifestyle, Values and Media Habits. The presentation will be held the next november 4th in the University of Asia and the Pacific.

Given the changing times and the perceived external influences of media and advertising in values formation and people development, UA&P, through its School of Communication, would like to embark on a Teens Study to help them understand this segment more.

What did they need to find out

Determine the current values, attitudes, lifestyles and the influence of media and advertising in brand choice
Identify market trends, trends, gaps and opportunities relevant to the teens segment
Profile the teens segment based on their values, attitudes and lifestyles

Methodology: Face to face home interviews w/ structured questionnaire & visual aids.
Sample Size & Survey: It was a total of 400 interviews among teens who fit the specifications provided above.
Target Respondents: Teens, 13-19 years old.
Fieldwork: March 24 –April 13, 2011