11 Twitter tips for a successful fundraising campaign
Many fundraising campaigns and events doesn’t exploit all the potential of Twitter. An article from Donor Drive’s blog offers 11 tricks that can help the campaign to be on everyone's lips and encourage some last minute donors.
1. Ask to retweet. You can add "Please RT", and quadruple the diffusion.
2. Choose a hashtag for the event. Try to be unique. If your event is "Magic Kids 2012" short it to something like "mgkds2012" and make sure no one else is using that hashtag.
3. Name a responsible for the Twitter profile. Someone who monitors twitter before and during the campaign, to keep it alive.
4. Encourage donors to add the campaign in their tweeter. This will achieve greater visibility to the event and can include it in Twitter searches.
5. Create a specific wallpaper for the event. This way the campaign will stand out more.
6. Promote your hashtag. Even before the campaign, promote it on Twitter and other media. Ask everyone to use it as the official news channel of the campaign.
7. Tweet the event live. Use the hashtag to relay what’s happening live. This way you persuade the participants following you on Twitter, whether present or not.
8. Encourage participants to ask their followers to track the hashtag live. This will create immediacy and can lead to last-minute donations.
9. Monitor the hashtag constantly. There are programs that facilitate this activity and make easy to answer to anything.
10. Include a tweeboard or tweetwall in your event. It’s a large screen where all your hashtag’s tweets appear as they are posted on the network.
11. When all is finished, archive the tweets of the campaign. There are programs that allow you to save everything easily. These data will help us to verify the success of the campaign and identify areas for improving the next ones.