10 basic elements of a corporative blog
An article from MARAM Marketing and Social Media, The Merchant of Marketing, highlights 10 key elements that every corporate blog should have. We include all them here to help a blog succeed and fulfil its function.
The most important part of any blog, of course, is the content. Although the following elements don’t talk about content quality, they are also important. The main aim is to highlight the most important elements that can be included in a blog, of all those offered by portals and programmers.
1. Title your blog. It seems obvious, but many blogs don’t do it. In contrast, those with a descriptive and appealing title have more chance of success.
2. Add an "About" page. Readers want to know who writes or what company is behind and that contents, and this allows them to identify themselves with what we write.
3. Have a contact page. So they can contact and consult privately, request quotes or anything else.
4. Allow comments. It is necessary that readers participate and feel part of the blog, knowing they are heard. This builds trust and credibility.
5. Sort items by categories. So followers can find quickly what they want. Tag clouds are very helpful aswell.
6. Include social buttons. If we are present in other social networks we can ask our readers to follow us through other platforms. It’s very easy to add widgets with buttons to follow us in other social networks.
7. Allow RSS or e-mail subscriptions. So we facilitate those who want to receive our updates in time.
8. Add a blogroll. A number of blogs that you find interesting. You can also ask them to link your’s. This way readers get more info and more values.
9. Share content. You must enable the possibility for users to share your content on any platform or social network. It will give you greater presence and relevance.
10. Include a search engine. In addition to the categories or tag clouds, the search engines give you a professional image and facilitate searches.
One last tip: do not forget that the blog isn’t just to talk exclusively about your organization’s needs. If we are an NGO, we talk about solidarity, immigration, fundraising, education ... Just as McDonalds wouldn’t speak only about the Big Mac burger, but about health, nutrition, diet, etc...
Written by Jaime Sánchez-Carpintero