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Written by jaime Sánchez-Carpintero
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Comunicar a través de smartphones
 Cada vez más estudios constatan que un gran porcentaje de la población se conecta a Internet a través de sus teléfonos móviles inteligentes (smartphones) y utilizan aplicaciones para el teléfono (apps). En la web www.mobithinking.com, por ejemplo, señalan que este mercado alcanza el 87% de la población mundial.
Ante este panorama, cualquier organización sin ánimo de lucro debe plantearse si merece la pena tener una app propia o no. Se trata de una herramienta que puede ser útil para darnos a conocer, solicitar donaciones, mostrarse accesibles, promocionar proyectos, etc.
Un artículo de Community Media Workshop (communitymediaworkshop.org) nos invita a dar el salto hacia los teléfonos móviles basándose en datos y estadísticas. Leer artículo (inglés).
Por si acaso no estamos convencidos de las posibilidades que tienen las aplicaciones móviles, en este otro artículo de “Mashable Tech” encontramos 5 ejemplos de cómo algunas organizaciones sin ánimo de lucro están innovando en este campo. Leer artículo (inglés) |
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Written by Jaime Sánchez-Carpintero
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Monday, 10 September 2012 08:59 |
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Delivering bad news
 Giving bad news is never pleasant. Communicate that a project does not go forward, firing an employee or a partner, announce a drop in salary ... they are news that no one wants to give.
This article from PR Daily (www.prdaily.com) offers five ideas that can help us communicate better and mitigate those little dramas or any negative reactions as far as possible. When should we give the bad news? How? Should we accompany the bad news with some good ones to compensate?
Of course, we can not expect the recipients of bad news to be happy after listening to us, but we can avoid misunderstandings, loss of authority or trust, undue discomfort, etc..
Read article |
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Written by Jaime Sz-Carpintero
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CONSEQUENCES OF A WRONG MARKETING STRATEGY
 Sometimes mismanagement of a marketing or communication strategy can significantly harm us. The following article presents an actual case in which we can observe the impact and relevance of a bad strategic decision and how the situation is worsened by a poor online communication reaction.
A social media presence is important, but unfortunately on many occasions bugs have more impact than successes. We should not be scare of possible failures. On the contrary, they are a great opportunity to interact more closely with our fans and get to know them and let us be known better.
We recommend a special look to the last part of the article, where the author proposes a number of lessons from this experience.
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Written by Jaime Sz-Carpintero
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Planning your online marketing
 Every organization or activity that wants to be known needs a plan for communication and marketing.
First of all it is necessary to stop and think about the organization itself, the context in which it moves, its "clients" (both volunteers and funders), its objectives ...
The following presentation is an example of online marketing plan (in Spanish) prepared by Fernando Leandro. This extensive work can give us ideas to create our own plan.
As will be appreciated, more than two thirds of the pages are dedicated to analysis. Only the last part focuses on the plan itself. And it ends with a timing, that specifies each action planned.
Read Article |
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